CHIHCHIA CHIEN

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PRO-jector
A concept built around Leica’s optical design language, where metal, leather, and form come together in perfect balance.









Leica Brand Study

A visual study of Leica’s core design forms — exploring the consistent geometry, proportions, 
and visual hierarchy across its iconic camera models.



  1. Simple geometric shapes – rectangles, cylinders, and circles

  2. Balance of mechanical precision and minimalism

  3. User-focused interaction and consistent control layout